About Us

Founded in 2009, Educational Solutions Consulting (ESC) is a team of seasoned and savvy K–12 industry veterans who know what it takes to find your initial market and expand into a new one. Our knowledge of the field and our network of partnerships give us a unique lay of the land, allowing us to position your business in a changing marketplace. If your product or service has an audience in K–12, we’ll find it.

We help address your big-picture goals by tapping our extensive cohort of superintendent partners to map the educational landscape and help you determine where best to build or invest. Once you know your market inside and out, our marketing and strategic communications support ensures that your message will find its audience.

Whether you are looking to close your first district, your 11th, your 26th, or your 101st, , ESC can help you reach the next level.

Our Team


Doug Roberts

Doug has worked with leading edtech entrepreneurs and district administrators for almost twenty years, developing partnerships that improve outcomes for students and help nascent organizations find their footing.

Through his work with Amplify (formerly Wireless Generation), Children’s Progress, Engrade, ThinkCERCA, Better Lesson, Kinvolved, KickUp, and other successful edtech businesses, Doug mastered the art of navigating complex sales scenarios to get big wins. He’s also an entrepreneur himself—founding both Educational Solutions Consulting and the Institute for Education Innovation—so he has firsthand knowledge of what it takes to establish and grow a business.

A Princeton graduate, Doug is a former public high school social studies teacher and ed tech business development executive who earned his Ed.M. in Teaching and Curriculum from the Harvard University Graduate School of Education. Doug was also elected to serve his community as a member of the Board of Trustees in the Village of Greenport, where he lives with his wife, daughter, and two dogs. On weekends, you’ll find him sailing the Peconic Bay or hiking coastal nature preserves.


Joe Rose

Joe is a sales machine with four years of experience helping education providers grow their business. Before becoming an associate partner at ESC, he served as manager of K12 partnerships at TeachBoost and senior account executive at Teq.

Joe lives on Long Island with his wife, Emily, and his dog, Gracie, and on weekends you'll find him on the soccer field or the basketball court.







Jillian Lubow

Jill is a consultant specializing in strategic communications and education marketing. She helps organizations develop a sound strategy, create a realistic plan mapped to metrics that matter, and execute with artistry. She has served in sales, business development, and marketing roles at education organizations since 2005, and went freelance in 2017.

Outside the 9–5, Jill is the lead singer of Cover to Cover. She lives in Tacoma, WA.


Franco Pellicciotta

Franco came to sales by way of human resources, where he specialized in recruitment. He is most passionate about establishing partnerships and selling solutions that improve the quality of people's lives. He entered the K–12 education sector to have a positive impact on children and to help shape today's students into tomorrow's leaders.

Franco grew up playing basketball in Philadelphia, a sport he enjoys to this day.




Our Partners


Betsy Peters

Betsy is the founder of 230Trees, which advises innovators on projects designed to create scalability, growth, and impact. Acting as problem-solver, coach, or special ops team lead for executives and investors, 230Trees leads projects focused on lifelong learning, network and ecosystem development, and the application of emerging technologies to further both.

Betsy has worked at the intersection of business strategy and emerging technologies for the past twenty years, raising funds, building products, leading teams, and managing growth. As a founder, advisor, and senior executive in innovative ventures, she's developed leadership skills that translate vision into impact for partners, teammates, and clients. 


Institute for Education Innovation

The Institute for Education Innovation—also founded by ESC founder and president Doug Roberts—bridges the gaps between the individuals and organizations committed to seeing students succeed in school and life, creating a safe space for constructive problem-solving and innovative thinking. Learn more.


Hailey Kuhn

Hailey is passionate about building strong, long-lasting relationships with clients and collaborating with them to solve problems and drive growth. She has served in business development and sales roles for PK–20 and corporate learning organizations since the 1990s. Her diverse edtech portfolio includes large publishers like Pearson, enterprise solution providers like Blackboard, and startups like Clever, as well as nonprofits and consulting firms.

Hailey lives in Southern Oregon and enjoys the variety of outdoor recreation there. She is an avid swimmer and traveler, finding pools and making friends wherever she goes.



Paula Reed

Paula is the founder and CEO of BizEducation Consulting, Inc. She brings to her business over 20 years of experience in sales and marketing in the higher education and K-12 marketplace. By starting BizEducation, she has been able to bring together her two passions—building relationships and education—to create a synergy that benefits students, educators, and their communities.

Paula resides in Atlanta, GA with her husband, Tony. She enjoys spending time with her family and her canine office mate, Bailey.